Role: Co-Creator & Social Media Lead
Type: Pop-up Indonesian Food Stall at Kedai Indonesia (Toronto)
About Us
A team of three Indonesian students in Toronto shares their love for authentic Indonesian cuisine through home-cooked dishes. What started as a personal craving grew into a passion project celebrating bold flavors, street food classics and cultural connection, sharing these rich flavours with new audience.
Our Team
Concept & Branding
Name: Warung Bocah
Tagline: Small But Mighty
Warung Bocah was founded as a playful, nostalgic take on Indonesian childhood comfort food, 'Warung' meaning 'Roadside Stall' in Bahasa Indonesia and 'Bocah' meaning 'Kid' in Javanese.
Developing the name, tagline and visual identity in a warm, homey and fun way would be relatable and resonate with both Indonesians and locals.
Visual Identity
Making the Menu
Process:
Final Result
Social Media & Promotion
Building online presence from the beginning to attract attention and foot traffic for the pop-up was an exciting journey. From creating and managing Facebook, Instagram and Wordpress website to spreading the news through word of mouth and personal social media, this helped grow awareness of the brand and contributed to an 80% increase in sales.
